Peter is an esteemed public speaker, business consultant and author dedicated to demystifying and harnessing Artificial Intelligence for businesses.

Peter is dedicated to growing business through growth and transformation.

Peter is pioneer, and globally renowned leader, public speaker, and author in data and AI. From theory deeply rooted in a rich education from a Saïd Business School, University of Oxford, through to practical experience from some of the world’s biggest brands, Peter marries knowledge and hands on expertise to guide businesses through digital transformation and growth. His expertise lies in rapidly analysing complex landscapes of processes and tools, enabling him to make a swift and meaningful impact. Clients commend Peter for his pragmatic and direct approach, emphasising his dedication, autonomy, and attention to detail. With a track record of leadership at both functional and engineering levels, Peter is a valuable asset capable of solving intricate problems.

Whether engaging with brands like Adidas or steering teams at Morrisons, Peter Verster stands out as a trusted consultant and technologist with a keen business awareness. Elevate your business journey with Peter’s services, where dedication meets results, and complexity transforms into opportunity.

Peter’s new book, AI for Business, is available now.

A practical guide for business leaders 
to extract value from Artificial Intelligence.

Public Speaking

As a captivating public speaker, Peter Verster brings a wealth of expertise to the stage, with a dynamic approach honed through years of experience as a consultant.


Having been at the forefront of data, tech, and digital innovation for more than 20 years, Peter provides unparalleled, data-driven outcomes.

AI for Business

Using his vast knowledge across the AI sphere, Peter has crafted a practical handbook to guide leaderst through the processes of assessing their business readiness for AI and building a framework for implementation.


Combining strategic understanding of AI and digital transformation with practical build and implementation capabilities, Northell is the ultimate partner to business looking to innovate, digitise, and transform.